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Privacy Policy
Effective Date: October 1, 2025
Last Updated: October 22, 2025
1. Introduction and Scope
This Privacy Policy (this “Policy”) explains the types of personal information The Iceberg Tahoe LLC ("Company," "we," "us," or "our") collects and how we collect, use, protect, and disclose this information. This Policy also informs you about the rights and choices you may have regarding your personal information.
This Policy applies to the information we collect when individuals, including guests, customers, and website visitors, interact with the Company, including at our physical location and through our websites where this Policy is referenced, such as [Your Website URL].
By using any of our products or services (our "Services") and/or by agreeing to this Policy, you understand and acknowledge that we will collect and use personal information as described herein.
2. Information We Collect
We collect and process personal information based on your transactions and interactions with the Company and our Services. We may collect this information directly from you, automatically when you use our Services, or from third parties.
3. How We Use Your Information
We process your personal information based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent:
- Service or Request Fulfillment: To process bookings, manage reservations, process payments, and provide customer support.
- Operational Management: To support and improve hotel operations and Services, personalize and enhance user experience, and conduct analytics using tools like Google Analytics.
- Communications: To notify you about updates, offers, and to send administrative information, including changes to our terms and policies.
- Marketing and Advertising: To send you promotional offers, and to develop and display personalized content and targeted advertising (e.g., using Google Ads and remarketing).
- Security and Compliance: To detect and prevent fraud, identity theft, and other malicious activities, and to meet legal obligations and respond to legal requests.
4. Disclosure and Sharing of Your Information
We only disclose your Personal Information in limited circumstances and with the parties necessary to operate our business:
B. Our Commitment to No Sale and Honoring Opt-Out of Sharing (California Statement)
We do not sell personal information in exchange for monetary consideration and we do not sell Sensitive Personal Information.
However, our use of third-party advertising and analytics services (including Google’s tools) may be deemed a "share" (disclosure for cross-context behavioral advertising) under the California Privacy Rights Act (CPRA). We respect the right of California residents to opt-out of this sharing.
5. Your Rights as a Consumer
You may have rights under certain consumer privacy laws, including the CCPA/CPRA, regarding your personal information.
A. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
1. Right to Know: Request the categories and specific pieces of Personal Information we have collected about you.
2. Right to Delete: Request the deletion of your Personal Information, subject to certain exceptions.
3. Right to Correct: Request that we correct inaccurate Personal Information.
4. Right to Opt-Out of Sharing: Request to stop the disclosure of your personal information for cross-context behavioral advertising (e.g., targeted ads based on your activity across different sites).
B. Exercising Your Rights
You or your authorized agent may submit a verifiable consumer request to exercise these rights. To make a request, you can contact us directly by email.
You can opt out of receiving marketing and promotional emails from us at any time by clicking the “unsubscribe” link at the bottom of any marketing emails we send you, or by contacting us directly.
6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies. These technologies are used to maintain your session, analyze website traffic, and deliver targeted advertising.
- You can control the use of cookies at the individual browser level.
- We recommend consulting our separate Cookie Notice for specific instructions on how to manage or refuse non-essential cookies and tracking technologies.
7. Data Security and Retention
A. Data Security
We implement appropriate technical and organizational security measures to protect your personal information. However, no security measures are 100% effective, and we cannot guarantee absolute security.
B. Retention of Personal Information
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.
8. Children's Privacy
Our Services and websites are not intended for children under 16 years of age. We do not knowingly collect, sell, or share the personal information of children under 16.
9. Changes to Our Privacy Policy
We may amend this Privacy Policy from time to time. We will post any revised Policy on this page and update the "Last Updated" date at the top of the Policy.
10. Contact Us
If you have any questions or comments about this Policy, wish to exercise any of your privacy rights, or need assistance, please contact us at:
The Iceberg Tahoe LLC
Address: 4075 Manzanita Ave, South Lake Tahoe California 96150
Email: [email protected]
